GOLD American Advertising Awards
Meet Ms. Lourdes. Her spirit, looks and attitude represent XTREME MACHINE to the T with her free
spirit of adventure, bold stance on individuality and the feeling of freedom to choose what you want to
be and do in this life. Her 1940’s Bert Grimm inspired tattoo is her personal flag of this strength and
freedom that we are talking about in our X-message for this year.
This is pretty much a man’s world. However, every now and again there’s a chick like Lourdes who can
hang in this family and inspire all of us to be true to who we are as courageous and creative people.
What you do in this life is your choice. So ride with us and make it Xciting.
Find Your FREEDOM!