Brand Identity Design
This is about designing the overall brand look and feel. The core of this is the logo - the nose of the brand. Then the brand identity design extends to fonts, colors and other elements that fall inside the branding suite. I gotta say - I absolutely love designing and creating a brand's start-up identity.
Some say the value of print media has fallen from reason due to the power of web and the costly nature of printing materials and media buys for prints ads. In my opinion, it's not so black and white. There's a time and place for everything – and every brand has a unique situation to reach its audience. There's nothing more impactful for the brand than a potential customer physically holding a relevant and well-designed catalog, or some other printed piece, and absorbs the products and brand message until they are satisfied. Then they will put that thing down on the coffee table and it stays there for continuous branding. My gosh, print is powerful.
I believe that a brand's website is the core brand experience. While print media has ruled the world for a long time, the new superstar medium is the web with its interactive nature, rich media opportunities, and the ability for the user to be guided to a specific path and result. Add to the complicated nature of web development is the fact mobile usage has now superseded desktop computers nationwide – we have now entered an age where a positive user experience on a phone is mandatory. This is done by designing a website for mobile usage first, then the layout expands as the screens get bigger in size from phone to tablet to desktops. Great things are never to be easy, yet necessary for success.